Made in Steel: our innovation on the newspapers

It is already a month since the opening of Made in Steel, the southern Europe’s premier tradeshow for the steel industry. As every edition, also this year the event was an important chance to debate and work on the future of the steel industry: it allowed us to meet stakeholders, clients and potential customers.

For us this edition was also the perfect set to present our recent investment for a new 3D laser machine and to reveal the details of the repositioning of our business. Thus, on the second day of the Conference & Exhibition organized by siderweb at FieraMilano Rho, we set up a press conference.

Here is a selection of the most interesting articles of the newspaper:


May 15 – siderweb

May 16 – BresciaOggi

May 17 – Giornale di Brescia 

June 4 – Il Sole24Ore


An image from the press conference

The new positioning is the outcome of an important investment, both in term of energy and money, which started in the last two years according to the results of requests gathered among our customers: the need to have in a sole supplier a point of reference for both the distribution of hollow sections and high quality processes. Therefore, we have worked with a double target: satisfy the requests of the market while aiming to the most profitable products.


With these words Giorgio Maschietto, our General Manager, summarized the reasons that led us to introduce the new 3D laser Machine, with a big investment in technologies and skills that allowed a deep repositioning of our business. This innovation reaffirms the values that had always led our business, as explained by our CEO Emanuele Morandi:


The story of a company that is fifty years old cannot be told in just a few lines, expressing the emotions, the disappointments and the enthusiasm experienced by those who watched this company be born, grow and consolidate over the years. What can be told is the stubborn aim over these years: to satisfy the need of knowledge and innovation of a continually evolving market.


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