“Lots of people believe that Brand is a strong and famous brand … nothing more wrong: Brand is to be unique in the minds of customers” (Fabrizi Senici). It has been the desire to differentiate itself defining its uniqueness that Morandi Spa has undertaken, starting from the last October, a communication path.
Soluzione Group Srl and Voxart Srl were the partners with whom Morandi Spa has chosen to invest in this way. Program aimed at formalizing the company’s market positioning, and plan a communication strategy that could communicate the new brand in an appropriate way. All this, to define its own identity and uniqueness, but above all to experience innovation “that does not necessarily match with the great discoveries, with the ‘creative destruction’ of Schumpeterian memory. Innovation can be everywhere, in every little thing. In this way you can develop original ideas in the selection and supervision of sales channels, in the communication structure and content, in the relationship management with the staff, in the openness to collaborate with value partners. You can always search for an innovative and original way to do everything; more efficient and faster, but also more cheerful and pleasant. “(Carmine Tripodi)
Starting also from the communication content, Morandi Spa has decided to innovate by redefining its position, the values (including transparency in relationships, knowledge and know-how in the steel industry), the mission, as the strategic commitment of Morandi Spa for the next years, which aims to be the ideal counterpart for producers and users of steel, proposing a SMART offer made of quality products and service. All these considerations have created the new corporate image, the events that from now we are going to propose, to create the team and meet the stakeholders, and the new website, to tell even virtually.
Website that has become more “social” with the creation of a dedicated BLOG section, designed to offer ideas for reading and reflection, and to be the story of the company. “No one thinks more to create his website if a site does not have anything to tell. So even today, the product must have a story. It may be a history of the company (“the day when we invented Nutella ….” is different from saying “how good is Nutella”) or it can be a story about the product. Everyone now want emotional impact and are learning to read the texts. The story is the future of marketing. The blog replaces the windows and will also change the newspapers, that will increasingly need stories to survive, more stories than just news. “(Roberto Cotroneo – Blowin ‘In The Web)
We, with our website, we will try to tell you a story, our story, which – despite starring steel, might start like this: “Once upon a time …”