Made in Steel 2017: time for a balance

One month has gone by since Made in Steel, and, with a clear head, it is now time for a balance and a look towards the coming months.

This year, the event dedicated to the steel sector broke all the records: the extended exhibition space and the increase of the visitors’ number compared to the previous edition, in addition to a stronger presence of international exhibitors, have turned Made in Steel into a crucial meeting place for the whole sector. The debates and the opinions shared by all the relators during the conferences and the events that animated the exhibition, gave an irresistible impulse to a reflection on the future of the whole steel world.


As far as we are concerned, this year’s edition of the Conference&Exhibition has been an important moment in our strategic definition: in 2015, we shared with our visitors our transition to the trade of structural hollow sections and our choice of the end-users as our main target. This year, we had the chance to reaffirm our double commitment as we had already announced during Tube&Wire back in 2016: once our focus on the end-users market was enhanced, we have been concentrating on our internationalization process, which, together with the digitalization of our warehouse, represents our biggest response to the innovation challenge.

In this regard, Made in Steel has been a success: it has strengthen the contacts we already had, and it let us meet them all within a context entirely dedicated to the steel and its industry with all its many shades. Also, it made us meet lots of new interlocutors, both Italian and strangers, buyers and companies; with all of them, old and new contacts, we’ve shared interests and business but, above all, the passion for steel and its world.

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Therefore, refilled with all the confidence and energy that the three days spent at FieraMilano Rho gave us, we are now ready to face this summer and the second half of 2017, by renewing our commitment to meet the needs of our customers, more and more international, with the same passion and quality as always.

“Given the feedbacks received from our customers and visitors, Made in Steel has been the occasion for us to realize all the good that we have achieved so far, but this must only be our starting point to all the new future challenges that we will face, stronger than before.” – comments Mr. Giorgio Maschietto, the Company’s General Manager since 2013 – “Over the past years, our Company has been growing a lot, not only in terms of revenue, but also for the type and the quality of our customers; this is a very important incentive for consolidating our know-how and the services we can provide for our market.”