“THE FACES OF A COMPANY” was the name with which Morandi celebrated last September its first 40 years, an event which also marked a turning point, the re-launch of the company. Emanuele Morandi talks about the investments made and the new market positioning: the company one year later.

“A year has already passed and many things have changed: it’s up to me to make an assessment, to draw a balance of what was done and what remains to be done.

One first remark is that in Morandi, and in the group to which we belong, we like to look forward, starting from the idea that those who are not able to visualise their destiny do not have the energy to build it.

Starting from the controversial content of project “Industry & Steel 2030” we wondered: how will Morandi Spa be in 2030?

First of all we would like to stay in the marketplace as a major player. To do this, we will continue to be based on two fundamental pillars: people and the courage to change, always.

When we think about the future, the only certain thing is that it will be generated by the present.

Innovating does not necessarily mean inventing revolutionary products or aiming for the discovery of the century; innovating also and simply means making an effort to do well and better the things we already do, aiming for maximum quality.

We have begun, in this first year, by repositioning the company in terms of products, expanding our range with hot and cold formed structural hollow sections of grade S355J2H. We have also developed an agent network to have a more thorough presence on the market. Our market is not only Italian: our company is getting structured to foster exchange also with Europe and the Middle East.

We are also growing by using the levers of digital technologies and communication, tools that facilitate our relationship with the needs of an increasingly attentive and demanding market. Being “social” (listening to the market) has always been our mission and “social media” are a support we should know and use.

As I said before, every company is made up of people who, with their abilities, skills and passion, always make the difference. We have tested this through our new Director Giorgio Maschietto and my daughter Francesca, who have joined the company, by making some employees shareholders and by working together with Iranian Sanaz Monzavi. Team comes first. To look forward without forgetting our roots and the passion of father Vittorio.”